Product Marketing Manager


We’re looking for a collaborative and analytical Product Marketing Manager to join the marketing team at Tailscale. You will work closely with the Product, Engineering, and GTM teams to identify customer needs, market trends, pain points, and articulate “Why Tailscale?.” This role might be perfect for you if you are familiar with developer tooling, networking infrastructure, or enterprise security needs, and can communicate technical features as easy-to-digest benefits. If feature launches are second nature, and you love highly cross-functional work, read on.

Because we’re an early-stage and fully remote company, we’re looking for a motivated individual who is comfortable working asynchronously, thrives in ambiguity and has a focus on getting it right, not being right.

Responsibilities and Duties: 

Becoming the expert on our users and customers — who they are, what their pain points are, and what drives them to seek out solutions Collaborating with Product and Marketing teams to develop and refine product positioning, messaging, and effective contentLaunching new products or features, managing cross-functional projects associated with that launch, and measuring successCreating marketing material —  from landing pages, blog posts, and email campaigns to slide decks, customer case studies, and demos. This includes delegating and working with designers/web developers as needed.Helping position Tailscale as a thought leader in networking and security, and increasing awareness of these issuesPerforming competitive and market analysis to inform messaging and campaigns, and influence product strategy

Qualifications and Skills:

A proven track record in marketing, product marketing, developer marketing, product management, or a related fieldExperience managing interdependent, complex projects and keeping multiple work streams on trackWorking knowledge of PLG and PLSAn analytical mind with an enthusiasm for problem-solving and measuring the effectiveness of your workThe ability to quickly adapt and react to changing plans and ambiguity. We’re a startup – our estimated launch dates change oftenExcellent people skills – this role will interact with many cross-functional teams and the ability to communicate and negotiate effectively will be critical to the success of this role

It’s nice if you have:

An affinity for complex, highly technical subjectsA strong data-driven mindsetExperience with solutions at a B2B or enterprise technology companies, product-led growth experience is a plusExperience with security products used in SaaS or cloud environments

As a company, we strive to maintain fair and equitable compensation practices within our team across all roles and all levels. We use San Francisco market data to establish our pay ranges.

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