Whatâs AniLive?
Our mobile streaming app is designed specifically for the anime and VTuber community.
As an AniLiver, you can effortlessly stream at any time and from anywhereâeven from the comfort of your own bed. As a viewer, vertical streaming allows you to experience a new level of closeness and engagement with your favorite streamer in stunning detail.
This year, we will spark a revolution in the virtual streaming industry with the launch of AniLive!
Position Summary
We are seeking a highly skilled and experienced Sr. Marketing Manager to join our dynamic team! The ideal candidate will have a proven track record of success in leading social media campaigns, creating viral content, shaping brand identity, and demonstrating strong leadership in leading a marketing team within entertainment startup companies.
What you will do
Lead the development and execution of comprehensive marketing strategies to promote AniLive across various platforms and channelsConceptualize and produce engaging and shareable content that resonates with our target audience, driving organic reach and generating buzz around AniLiveBuild and maintain relationships with key media outlets, journalists, and influencers to secure press coverage and maximize visibility for our brand and projects. Develop press releases, media kits, and other PR materials as neededOversee all aspects of social media marketing, including content creation, community engagement, influencer partnerships, and paid advertising campaigns. Utilize analytics to optimize performance and drive audience growthDefine and maintain the overall brand identity for our company and projects. Ensure brand consistency across all marketing materials and communicationsLead and mentor a team of marketing professionals, providing guidance, support, and inspiration to drive collaboration, creativity, and performance excellenceManage marketing budgets effectively, allocating resources strategically to achieve maximum impact and ROI
What you will bring
Passion for the Japanese entertainment industry â anime, manga, gaming, VTubing… you must be an otaku! 6+ years experience in a marketing role, particularly in the entertainment sector’s digital, social, and emerging technologies such as VTubing3+ years leading a marketing team of any sizeBusiness level English is requiredYou already have startup experience and enjoy the dynamics + face-paced nature inherent in startupsProven track record of driving revenue by increasing sales through marketing activitiesExperience building good relationships with internal and external stakeholders, especially as you work closely with the Design and Product teamsExcellent impersonal and communication skills, especially in a remote and multicultural working environmentExperience using Notion, GSuite, Microsoft Office, Slack, and Zoom
Bonus Points
Business level Japanese language skillsWork experience in the entertainment industry
Perks
Fully remote work environmentFlexible and adaptable to various scenariosCompany off-sites 2x a year held in Japan
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