Marketing Lead

About the position

Blowfish 🐡 is looking for a B2B Marketing Lead to educate, inspire, and engage with our growing community. In this role, you’ll define our brand identity and marketing strategy to influence CTOs, engineering leaders, security team leads, and product managers who want to protect their customers from scams, fraud, and mistakes.

Responsibilities will include

Developing a Marketing Strategy: Create a comprehensive plan that outlines the target market, positioning, and the mix of marketing activities to be employed.Execution of Digital Marketing Campaigns: social media, email marketing, and content marketing.Brand Building: Establishing a strong brand identity through all marketing channelsAnalytics: Analyze marketing effectiveness and adapt strategies quickly based on dataCross-functional Collaboration: Working closely with other departments like sales and product to unify the brand voice

Requirements

Crypto technical knowledge – ability to explain technical concepts3+ years of content creation and community engagement experienceDemonstrated technical writing and verbal communication skillsOutstanding English communication and social networking skillsPrior startup experience and the ability to work independently1+ years of Web3 experience

We’d love to hear from you if

You want to be part of an early team with a lot of new product to buildYou are excited or curious about working with blockchain technologiesYou enjoy tackling big problems with unknown solutionsYou’re comfortable creating something from nothingYou’re known to be pro-active and are driven by curiosityYou can handle complexity, but prefer simplicity

Why Work with Us

We are a tight-knit team of blockchain industry veterans solving one of the largest problems facing the mass adoption of crypto: transaction security. We’re moving very fast towards accomplishing our mission. We’ve already integrated with leading wallets like Phantom, Exodus, Backpack, Web3Auth, Bitski, and 22+ others. We’ve scanned over 250 million transactions and prevented over 115k wallet draining transactions. We are scanning millions of transactions each week for malware and scams and are helping keep their users safe. Transaction security is a high leverage way to make a difference in the world — protecting users funds and enabling them to give informed consent when entering digital agreements involving their finances and other ownership rights. We support EVM and Solana blockchains and will be adding more chains soon.

Benefits

👍 Significantly above market rate equity compensation package — giving you meaningful ownership is important to us🧘‍♀️ Comprehensive health insurance💻 Stipend for your ideal remote / WFH set-up: laptop, headphones, and any other work gear you may need.🏝️ Unlimited vacation with an enforced 20 day minimum policy: Take time off when you need it.⛰️ Paid travel – team on-sites in different parts of the world, several times a year

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