Instructional Designer

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories and demonstrate the unique value of earned media. Muck Rack’s Public Relations Management (PRM) platform enables organizations to build relationships with the media, manage crisis risk and demonstrate PR’s impact on business outcomes.

Founder controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, & customer devotion and infuse these values into everything we do.

We’re growing quickly, and we’re looking for a second experienced Instructional Designer to join our team and make an impact. At Muck Rack, we’re devoted to our customers which is why we are growing the Instructional Design team to focus exclusively on expanding the educational resources for our Go-To-Market (GTM) teams and customers.

As an Instructional Designer, you will collaborate on the execution of a unified content strategy that supports the needs of GTM teams and Muck Rack customers. Developing educational resources that drive product mastery and increase team performance across Go-To-Market, you’ll support consistency in execution across GTM through impactful training on new product releases, internal systems, tools, and processes. Partnering with Marketing, you will develop learning experiences that enable greater adoption and engagement with our platform and inspire learning throughout the customer journey.

What you’ll do:

Work alongside Go-To-Market Enablement team members to analyze training needs for the organization and support change at scale for new processes, systems, and tools
Develop exciting learning experiences through a unified content strategy and provide a continuous learning path of relevant and impactful education for GTM teams and Muck Rack customers
Create L&D assets (e.g. courses, videos, webinars, product simulations, etc.) to support awareness and adoption of Muck Rack
Track and oversee the metrics and reporting needed to measure success and impact of training, tools, and processes
Build relationships and collaborate cross-functionally with key stakeholders from Customer Success, Sales, Product, Marketing, and Customer Support
Field internal and external inquiries and content requests for GTM teams and customers

How success will be measured in this role:

Completion rates/Success of material
Increased active user count
Adoption metrics
Quality and accuracy of work as defined by Muck Rack’s Instructional Design Documentation
Adherence to style guidelines
Improved performance metrics of revenue teams

If the details below describe you, you could be a great fit for this role:

At least 2 years of experience in instructional design at B2B SaaS companies

2+ years experience using course authoring and video/audio design tools (Articulate 360, Adobe Illustrator, and TechSmith Camtasia preferred)

Experience with incorporating multiple media elements into learning programs, including audio, video, animation, simulation, and self-developed graphics

Knowledge of adult learning principles and needs assessment techniques

Ability to work autonomously and a desire to own projects from start to finish

Ability to analyze training needs for revenue professionals and a proven track record of creating training that leads to measurable and observable business outcomes

Data-driven with a passion to uncover how our customers learn and retain information most effectively

Great communicator with strong collaboration and project management skills – you’re excited to work with internal stakeholders and able to understand and explain technical features in terms of the value they provide to customers

Deep empathy for the challenges and motivators for those working in public relations and communications

Appetite to learn the latest technologies and techniques required to build best-in-class digital education solutions

Direct experience working with major LMS systems (Skilljar a plus)

Interview Overview

Below you’ll find an outline of the interview plan for our Instructional Designer role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

Please share relevant digital content or training examples of your work that correspond with the requirements of this role with your application.
30 min interview with a member of our Talent Team
A 60 min Zoom interview with the hiring manager, including a 30 minute walkthrough of previous work
Peer interviews with several team members
Final call(s) with executive team member(s)


In the US, the base salary for this role is between $79,000 and $95,000, depending on skills and experience. Total compensation for this role consists of base salary and a quarterly bonus plan.We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

Why Muck Rack?

Remote Work, Forever. We’re a fully distributed team and have pledged to remain that way forever. We offer employees a full home office setup, phone & internet reimbursement, and a monthly coworking membership. We build culture through virtual and in-person team bonding opportunities including team lunches, friendly competitions, and celebratory events!

Transparent Compensation. We offer competitive geo-neutral pay in the U.S. and review compensation at least once annually to ensure internal equity and alignment with the external market. Depending on the role, we offer either a standardized bonus program or attainable commission structure and an opportunity to earn equity in the company. All employees are eligible for our 401(k) plan* with employer contributions.

Health & Wellness*. Muck Rack provides comprehensive health, dental, vision, disability and life insurance for employees and their families. We offer a high-deductible health plan with 100% premium coverage for individuals, as well as a range of other plan options. Our team also has access to 24/7 Virtual Care, an Employee Assistance Program, employer-funded HSA contributions, and other pre-tax benefits. Team members have access to a quarterly wellness stipend and a free Headspace subscription.

PTO and Family Benefits. Our team enjoys 4+ weeks of off-the-grid PTO, plus paid sick/mental health days, summer Fridays, and 13 paid holidays. In order to combat Zoom fatigue and allow for deep work without interruption, we have implemented “No Internal Meeting Fridays” year round. We also provide up to 16 weeks of fully paid parental leave.

Personal & Professional Development. We grow talent by creating internal pathways for advancement and promotion. Muck Rack conducts bi-annual performance reviews, hosts team-wide workshops, and offers management training and leadership training opportunities. We also provide unlimited subscriptions to L&D platforms including Coursera & O’Reilly, as well as 2 additional days of PTO to dedicate to learning and development.

Culture of Inclusion. We know that diverse perspectives breed innovation and help us better serve our customers. We are committed to ensuring employees feel their identities are valued and that people of all backgrounds and points of view are treated equitably.

Customer-First. Founder-controlled means we have the freedom to be nimble, highly collaborative and innovative, building forward-thinking products that enable 3,000+ companies around the world to build trust, tell their stories and demonstrate the unique value of earned media.

*These benefits are specific to US-based employees. In some, but not all, cases we are able to offer equivalent benefits to employees located outside of the United States.

While we are a fully distributed team, we do have limitations on where we can hire and maintain a list of acceptable working locations based on job function. If we are unable to hire in your current location for the role for which you applied, you will be notified via email. While we enjoy many benefits as a permanently distributed and remote company, we cannot always support relocation or extended travel and have guidelines in place to ensure compliant work away from your designated permanent residence.

If you’re excited about an opportunity at Muck Rack but your experience doesn’t align perfectly with the requirements of the role outlined here, please don’t let it stop you from applying. We’re committed to building a diverse and inclusive workplace, and we want to hear from you. You may be a great fit for this role or another position on our team. We deliberately encourage individuals from all backgrounds, including race, gender identity, sexual orientation, and disability status to apply for positions. We are an equal opportunity employer and we’re committed to a fair and consistent interview process and candidate experience.

Originally posted on Himalayas


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