Headquarters: Washington, DC
URL: https://engaged-md.com
Drive product marketing initiatives, including packaging, positioning and launching by partnering closely with the Sales, Product and Customer teams to gather their input and gain their buy-in of the initiatives you’ll lead
Develop a deep understanding of the buying audience and lead the messaging and positioning of EngagedMD to prospects within our commercial segments: Fertility, Partnerships, and New Specialty Markets
Create the customer-facing marketing assets to support product storytelling that articulate the benefits of both EngagedMD’s products and overall platform and future customers (e.g., messaging, stories, case studies, videos, presentations, and webinars)
Develop tools and training to support sales enablement, including presentation templates, case studies, videos, competitive briefs, FAQs, and positioning guides to demonstrate the value proposition of our product to Sales.
Collaborate with the Sales and Product teams to solicit qualitative and quantitative feedback from buyers and users, and align our growth, renewal and retention activity with an informed understanding of market sentiment.
Stay up-to-date on the competitive landscape in order to identify and amplify product differentiators in a rapidly developing market.
Understand EngagedMD’s corporate strategy and brand, and use this to inform positioning, targeting, messaging, and sales enablement resources.
Serve as a hands-on, utility player in a lean, high-growth environment
5+ years product marketing experience in a B2B SaaS company with a strong preference for product marketing experience in healthtech specifically
Proven ability to coordinate and create consensus within cross-functional groups
Exceptional written and presentation communication skills that emphasize value storytelling for B2B audiences
Exceptional project management skills and attention to detail
Ability to balance shifting priorities within the context of higher level business goals and ambitious department goals
Experience analyzing B2B sales data from Hubspot, Salesforce, Gong, and similar platforms
A mission-driven orientation to all you do
Ability to thrive in a small, fast-paced organization
Bachelor’s degree or equivalent career experience
Have successfully worked remotely with distributed teams in the past
Competitive compensation and equity
Medical, dental, and vision coverage heavily subsidized by the company
Open Paid Time Off
Paid family and medical leave
Generous paid holidays
401(k) retirement savings plan
To apply: https://weworkremotely.com/remote-jobs/engagedmd-product-marketing-manager
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Sales and Marketing