Come join a company who is a key leader in the industry scaling the next core commerce infrastructure and on the path from $100M to $500M! Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper-centric, frictionless, and create memorable commerce experiences. Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.
Learn how the world’s largest brands, including Mars, L’Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf.
At Salsify, we strive to embody an equitable, diverse, and inclusive company culture. We are united across countries, levels, tenures, and a host of other dimensions of diversity. We understand that while work is just one aspect of who we are, a truly inclusive culture accounts for the full authenticity of every single human being that works here.
About the Opportunity
Become a key leader in scaling the next core commerce infrastructure company, Salsify, on the path from $100M to $500M ARR. The future of all commerce is omnichannel — retail, DTC, marketplace, social — and all companies need a system of record and workflow for Product. Founded at the end of 2012, Salsify created the market and is the market leader globally.
We are seeking an experienced Digital Marketing Manager to help further scale this team’s impact. You will join a world-class marketing department, which was honored and recognized by Comparably as one of the top 50 winners of the Best Marketing Team and Best Company in Boston 2022 awards. As the Digital Marketing Manager, you will be reporting directly to the Director of Revenue Marketing.
How You’ll Make an Impact:
Drive global digital marketing programs with a focus on North America and Europe supporting our goal to scale pipeline growth and drive ARR to $500M
Drive day-to-day channel operations while supporting the development of our long-term digital strategy that results in increased brand visibility, lead generation, and revenue growth.
Execute and optimize digital advertising campaigns, including budget management, to maximize ROI on platforms like Google Ads, 6Sense Display Ads, and LinkedIn Ads.
Leverage data and analytics to measure and analyze the effectiveness of digital advertising campaigns, making informed decisions for continuous improvement.
Execute detailed analyses of campaign effectiveness including segmentation and creative targeting
Define and gather assets for all digital campaigns, execute A/B testing, programming, scheduling, reporting, and proactively suggest data-driven optimizations
Serve as a subject matter expert for paid digital marketing trends in the B2B SaaS space
Communicate regularly to internal stakeholders on digital advertising and optimization activity and provide guidance on how other Salsify teams can help support our efforts
Work closely with the Director of Digital Design and Director of Demand Generation to identify and implement strategies to optimize the website for higher conversion rates, ensuring a seamless user experience that drives more conversions.
Bring a “test and learn” attitude to make sure we are always experimenting and learning and striving to make the biggest impact possible
You’ll Enjoy This Role If You Have:
3-5 years of in-platform experience across paid search (ideally for a B2B marketing team or for an established global brand)
Previous experience working at a fast-growing technology company ($100M+ ARR with 30%+ annual growth is a strong plus)
3-5 years of marketing analytics and reporting including acquiring and organizing data, as well as direct experience working with large data sets and complex analyses
Experience working with Data Studio, Excel, and other MS apps
3-5 years experience managing keyword bidding strategies, budget cap management, and optimizations
3-5 years of categorizing spends across key campaign activities and planned outcomes
3-5 years experience in search advertising across numerous countries, with track record for developing both local and global campaigns
Experience using 6Sense (or other intelligence platforms) and Salesforce.com
Experience using a project management tool such as Asana to manage the details and timelines of multiple campaigns/projects simultaneously
Strong attention to detail with a collaborative nature
Strong analytical skills allowing you to make decisions that drive the biggest impact for the business
What We Have for You:
Portugal Benefits
Competitive Salary
Equity
Unlimited Vacation
Medical, Dental and Vision Insurance (Multicare)
Life Plan
Meal Allowance
Referral Bonuses
Salsify loves a good success story and it would be our privilege to help write yours! We recognize that talent and potential come in all forms and that years of experience does not guarantee on-the-job effectiveness or leadership potential. Our hiring process involves recognizing a person’s achievements, subject matter expertise, and passion, not just check marks next to a job description. If you have an interest in our roles please do not hesitate to apply – we would be happy to speak with you!
A member of Talent ‘[email protected]‘ will be reaching out about next steps if we would like to move forward.
Salsify’s mission is to empower brand manufacturers to win on the digital shelf.
Helping brand manufacturers to win online is what we do. Our culture is who we are. We are empowered. We are positive thinkers. We take action. We care deeply. These values have driven Salsify’s growth and earned the company numerous top workplace awards.
We are headquartered in Boston, Massachusetts and have hubs in Lisbon (Portugal), Paris (France), and Sydney (Australia). If you are excited to work in a fast-paced environment with a team that values agility, curiosity and passion, we want to hear from you!
Please see our Candidate Privacy Statement for information on the personal data we process in connection with your application.
An Inclusive Place To Work
Salsify does not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Studies have found that people of color and women do not apply to jobs if they do not meet all the requirements. At Salsify we are committed to empowering a diverse workforce. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Accommodations
Salsify is committed to an inclusive hiring process, and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact [email protected].
Originally posted on Himalayas
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Post:
Digital Marketing Manager, Digital Marketer, Digital Marketing Specialist, Digital Brand Manager, Social Media Marketing Manager
