Vice President of Sales Development

Company Description

Job Id: REFID913594

Work Schedule: Remote across the US

Job Description

The VP of Sales Development (SDRs) is responsible for steering NIQ’s global growth by crafting and executing a visionary plan for team expansion, talent enablement and coaching to optimize performance of the global Sales Development Representative (SDR) team. This person will oversee enhancement of existing processes and establish new, uniform best practices that drive consistent, predictable performance. They will establish global goals and monitor key performance indicators (KPIs) across the sales cycle to identify performance trends and align with Marketing and Sales stakeholders on ways to continuously increase conversion rates, boost pipeline and revenue contribution and fuel marketing ROI. Must possess strong people management skills, demonstrating a proven ability to drive performance in a fully remote environment managing a large and expanding team of 60+ individuals (8-10 direct reports) across diverse job levels.

The ideal candidate will have an innovative, data-driven mindset, be a motivated self-starter that thinks outside of the box, is continuously searching for ways to increase efficiency and uses data driven insight to optimize team success while cultivating a positive, teamwork centric atmosphere in a remote work environment.

Key Responsibilities:

Drive alignment with Sales and Marketing leaders on the go-to-market plan to optimize market coverage, maximize growth and penetrate target accounts.

Strategically plan and forecast ramp-adjusted capacity to facilitate the effective growth of the team, aligning with the specific needs of the sales organization and responding to inbound demand from marketing. This involves constructing and refining a staffing model and collaborating with Sales leadership to develop compelling business cases for funding approval.

Guide best practices on CRM lead and opportunity management across the organization to drive predictable, consistent outcomes and closed loop reporting; includes aligning technology, training and processes to streamline the efficient and effective qualification of inbound leads within specified SLAs.

Establish, evolve and monitor SDR performance metrics and provide timely coaching to optimize results against goal; includes overseeing development of SDR performance dashboards enable accurate measurement of team contribution across the sales cycle.

Build sales compensation plans to incentivize the right behavior while ensuring quarterly variable compensation payouts are completed quickly and accurately.

Oversee best-in-class training strategy to reduce ramp time for new SDRs and provide continuous education on product, industry, and personas; includes equipping the team with best practice methodologies as it relates to data management, white space strategy and omni channel outbound prospecting with hyper-personalized messaging.

Establish reputation as a strong thought leader and partner for Regional Presidents and conduct quarterly business reviews with multi-level stakeholders.

Build a strong team culture in a remote environment focused on fun, productivity, competition, creative problem-solving, and continuous learning.

Serve as a subject matter expert on how to optimize outreach across multiple channels (email, phone, social media, WhatsApp) using personalized, persona-based messaging that demonstrates an understanding of their challenges and offers solutions to solve them.


4-year college degree (or experience equivalent) plus at least 5 years of experience in a B2B technology / software sales with a focus on cold calling / hunting for new business to hit pipeline / revenue targets.

5+ year(s) of experience successfully directly managing SDR or Inside Sales teams; preferably across multiple regions / languages

Track record of successfully building SDR framework from scratch and creating a business case to scale

A deep knowledge of inbound and outbound lead generation best practices targeting SMB to Enterprise organizations; experience in B2B SAAS CPG or Retail industry a plus.

A solid understanding of CRM systems (Salesforce or Microsoft Dynamics) and cadence management software (such as SalesLoft). Bonus for other enablement tools such as ZoomInfo, LinkedIn Sales Navigator, Live Social.

Ability to build cross-functional relationships and establish oneself as a thought leader amongst high level executives

Highly collaborative with a deep sense of ownership and accountability

Excellent research and problem-solving skills, including the ability to analyze, compare, evaluate, reconcile and derive actionable insights and next steps

Team player that exhibits a positive attitude and composure under pressure

Ability to attract, retain and motivate exceptional SDRs and SDR managers through a passion for coaching and motivation.

Additional Information

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center:

NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process.

Originally posted on Himalayas


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Director Of Sales Development, VP Business Development, Director of Business Development, Sales Development Manager, Vice President Partnership Sales, Director of Sales 

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