Marketing Specialist

Canopy AI (parent company of CollegeVine) is the world’s fastest-growing guidance company. Our mission is to bring lifelong guidance to the next generation. Ivy, our AI-powered mentor and superconnector, presents students with timely advice, acts as a sounding board, and surfaces valuable real-world networking opportunities that can change life outcomes. Trusted by millions and counting for guidance on their professional journeys, we are growing quickly in both adoption and revenue. If you want to apply your skills to a unique and consequential mission, we invite you to write the next chapter of your career alongside talented and exceptional teammates at Canopy AI!

About the role

Canopy AI is looking for a marketing specialist to support the go-to-market team by executing on various marketing campaigns. This individual will be pivotal in transforming strategic visions into tangible successes.


Marketing operations: Assist in the streamlining and maintenance of all marketing processes and systems.
Maintain and update marketing systems and tools, ensuring they are optimized for current campaigns and strategies.
Collaborate with team members across departments to ensure seamless integration of marketing tools.

Virtual event support: Facilitate virtual event production, promotion, and publication.
Coordinate the technical setup for virtual events, including production and troubleshooting.
Execute promotional strategies to maximize attendee engagement and participation.
Manage post-event activities, including content editing and publication and performance analysis to inform future events.

In-person event logistics: Support all aspects of in person event logistics, from vendor coordination to booth set up planning.
Assist in the planning and execution of booth setup, ensuring the design and layout align with brand standards and event objectives.
Coordinate the logistics of materials and equipment required for events, ensuring timely delivery and setup.

Content creation: Write content for various channels such as LinkedIn, email, and others.Craft engaging and relevant content tailored to each channel’s audience, driving brand awareness.


2+ years of demonstrated success in a marketing role
Demonstrated adaptability and willingness to learn new skills outside of one’s current knowledge base, with a proactive approach to mastering unfamiliar processes
Proven ability to deliver results efficiently and effectively, meeting deadlines with a consistent track record of executing tasks and projects in a timely manner
Strong team player with a forward-thinking attitude, always willing to offer support and assistance to teammates, contributing to a collaborative and supportive work environment
A tendency toward data-informed decision making
High attention to detail

Preferred Qualifications

Familiarity with the higher education industry and marketing trends in recruitment
Proficiency in Hubspot CRM

Why you’ll love working at Canopy

Consistent improvement: We believe in the power of continuous growth, both professionally and personally. At Canopy, you’ll find yourself in a culture that celebrates learning, encourages experimentation, and provides the resources you need to keep advancing.

Meaningful work: Every task, project, and initiative at Canopy is aligned with our mission to make a significant impact.

Openness and transparency: At the heart of our culture is a commitment to transparency and open communication. We foster an environment where every team member feels valued and heard.

Canopy AI was originally founded in 2013 in Cambridge, MA as Admissions Hero (later CollegeVine) and reaches over 20 million families annually in search of guidance. Our roots are in delivering near-peer mentorship at scale, which has since evolved to delivering lifelong guidance through AI and a vast professional network. We have raised over $66m in venture funding from dedicated investors such as Morningside Technology Ventures (Xiaomi, TikTok), the founding partner of 5Y Capital, Fidelity, University Ventures, and more. In 2020, after years of being a remote-friendly company, Canopy became a fully remote company centered on Eastern Time with a diverse cast of team members based predominantly in the United States, but also around the world.

Originally posted on Himalayas


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Marketing Specialist, Marketing Communications Specialist, Digital Marketing Specialist, Marketing Support Specialist, Marketing Operations Specialist, Marketing Coordinator, Marketing Manager, Marketing Associate 

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