GTM Enablement Specialist

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories and demonstrate the unique value of earned media. Muck Rack’s Public Relations Management (PRM) platform enables organizations to build relationships with the media, manage crisis risk and demonstrate PR’s impact on business outcomes.

Founder controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, customer devotion and infuse these values into everything we do.

We’re growing quickly, and we’re looking for an experienced Go-To-Market (GTM) Enablement Specialist to strengthen our GTM team, ensuring they are equipped with the knowledge, skills, and tools necessary to execute our GTM strategies effectively. At Muck Rack, one of our core values is ownership: that’s why we’re hiring our first Enablement Specialist to own training delivery and to help develop team members, coordinate with key stakeholders, and improve our training processes and materials over time.

What you’ll do:

Partner with Muck Rack’s Go-To-Market Enablement team to maintain and deliver onboarding and role-based training programs to our Go-To-Market teams, focusing on product knowledge, GTM systems and processes, industry trends, competitive landscape, and selling skills and techniques
Partner with product management, marketing, revenue operations, sales, and customer success leaders to ensure alignment of training programs with our GTM strategy
Collaborate with Instructional Designers to develop comprehensive training resources
Identify external development opportunities and materials to augment our internal resources (e.g. classes, literature, podcasts, webinars, etc) and to integrate into our overall curriculum
Evaluate team members’ performance to ensure the training is effective and modify the curriculum as needed
Aspire to be an expert in using the product to guide others, staying updated on product enhancements and releases to develop new training materials
Organize product demonstrations and role-play application exercises to enhance the understanding and implementation of sales tactics
Track and report on the effectiveness of the training programs by leveraging technology for insights/reporting such as SFDC, Gong, Skilljar, LinkedIn
Maintain a library of sales, product, and market training resources
Assist in onboarding new GTM hires, ensuring they’re well-versed in our product,GTM strategy and internal processes that impact their roles

How success will be measured in this role:

Training effectiveness (assessment scores)
Go-To-Market performance, including:
Faster lead conversion
Larger average deal size
Shorter sales cycle
Overall field participation rate
Improvement in quarter-over-quarter goal attainment
Higher gross retention (GRR) and Net Retention (NRR)

Observable increase in product knowledge
Shorter onboarding and ramp times

If the details below describe you, you could be a great fit for this role:

2-3 years of professional experience, with 1-2 years of training, enablement, or onboarding experience
1-2 years of selling experience in a quota-carrying role (e.g. SDR, AE, CSM)
Proven experience as an Enablement Specialist or a similar role in a B2B SaaS environment
Excellent communication, presentation, facilitation and organizational skills
Ability to translate complex product information into relatable and understandable training materials
Proficiency in Learning Management Systems (LMS) and training software
Strong leadership and team development abilities
Experience in Public Relations or Journalism a plus
Flexibility to travel as needed

Interview Overview

Below you’ll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

30 min interview with a member of our Talent Team
A 1 hour zoom interview with the hiring manager
Skills assessment (2 hours max)
Peer interviews with several team members
Final call(s) with executive team member(s)


In the US, the base salary for this role is between $79,000 and $95,000+, depending on skills and experience. Total compensation for this role consists of base salary and a quarterly bonus plan. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

Why Muck Rack?

Remote Work, Forever. We’re a fully distributed team and have pledged to remain that way forever. We offer employees a full home office setup, phone internet reimbursement, and a monthly coworking membership. We build culture through virtual and in-person team bonding opportunities including team lunches, friendly competitions, and celebratory events!

Transparent Compensation. We offer competitive geo-neutral pay in the U.S. and review compensation at least once annually to ensure internal equity and alignment with the external market. Depending on the role, we offer either a standardized bonus program or attainable commission structure and an opportunity to earn equity in the company. All employees are eligible for our 401(k) plan* with employer contributions.

Health Wellness*. Muck Rack provides comprehensive health, dental, vision, disability and life insurance for employees and their families. We offer a high-deductible health plan with 100% premium coverage for individuals, as well as a range of other plan options. Our team also has access to 24/7 Virtual Care, an Employee Assistance Program, employer-funded HSA contributions, and other pre-tax benefits. Team members have access to a quarterly wellness stipend and a free Headspace subscription.

PTO and Family Benefits. Our team enjoys 4+ weeks of off-the-grid PTO, paid sick/mental health days and 13 paid holidays, which can be exchanged for additional PTO with our «Holiday Swap Program.» We also provide up to 16 weeks of fully paid parental leave.

Personal Professional Development. We grow talent by creating internal pathways for advancement and promotion. Muck Rack conducts bi-annual performance reviews, hosts team-wide workshops, and offers management training and leadership training opportunities. We also provide unlimited subscriptions to LD platforms including Coursera O’Reilly, as well as 2 additional days of PTO to dedicate to learning and development.

Culture of Inclusion. We know that diverse perspectives breed innovation and help us better serve our customers. We are committed to ensuring employees feel their identities are valued and that people of all backgrounds and points of view are treated equitably.

Customer-First. Founder-controlled means we have the freedom to be nimble, highly collaborative and innovative, building forward-thinking products that enable 3,000+ companies around the world to build trust, tell their stories and demonstrate the unique value of earned media.

*These benefits are specific to US-based employees. In some, but not all, cases we are able to offer equivalent benefits to employees located outside of the United States.

While we are a fully distributed team, we do have limitations on where we can hire and maintain a list of acceptable working locations based on job function. If we are unable to hire in your current location for the role for which you applied, you will be notified via email. While we enjoy many benefits as a permanently distributed and remote company, we cannot always support relocation or extended travel and have guidelines in place to ensure compliant work away from your designated permanent residence.

If you’re excited about an opportunity at Muck Rack but your experience doesn’t align perfectly with the requirements of the role outlined here, please don’t let it stop you from applying. We’re committed to building a diverse and inclusive workplace, and we want to hear from you. You may be a great fit for this role or another position on our team. We deliberately encourage individuals from all backgrounds, including race, gender identity, sexual orientation, and disability status to apply for positions. We are an equal opportunity employer and we’re committed to a fair and consistent interview process and candidate experience.

Originally posted on Himalayas


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Sales Enablement Specialist, Sales Enablement Professional, Sales Enablement Leader 

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